Business Intelligence on Retailing, Franchising, and Consumerism in China

Christian Dior Brings Luxury Mobile Phones To China

French luxury goods provider Christian Dior has launched a series of new mobile phones and targets China and Russia as its main markets for these products.

In addition to most of the features of other ordinary mobile phones, CD's new mobile phone also has a mini mobile phone that resembles a USB key. Users can put the main mobile phone in a handbag while using the mini mobile phone to make calls.

Produced by a small manufacturer called ModeLabs in France, the new mobile phones are reportedly priced around EUR3,500. Sidney Toledano, CEO of CD, says that they hope to increase their sales volume through these mobile phone products.

At present, CD's annual sales are about EUR787 million. Toledano hopes that the new mobile phone business will bring about EUR200 million income each year to the company.

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