Business Intelligence on Retailing, Franchising, and Consumerism in China

Ports To Launch Joint Venture Stores In Beijing

Ports Design Limited says it will set up its joint operated brand, Vivienne Tam, in mainland China.

Alfred Chan, CEO of Ports, told local media that the company will initially open stores in first-tier cities such as Beijing and Shanghai. Then they will expand their market to the second-tier cities, including Chongqing, Chengdu, and Xi'an. The company plans to open 12 Vivienne Tam retail stores within one year and 100 to 150 stores over the next four to five years.

Ports, which was originally a Canadian company, was acquired by the Chan family in 1989. In 1993, it entered the mainland China market and since then the company says it has become a popular brand,  comparing its reputation to such names as Chanel and Louis Vuitton.

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