Business Intelligence on Retailing, Franchising, and Consumerism in China

Apple To Open First China Store In Sanlitun

Apple has confirmed on its official website that the company will open its first Apple Store in China at Sanlitun Village in Beijing.

The first Apple Store in China was originally planned to be on Qianmen Street, but the company finally decided to open the store at Sanlitun Village since Qianmen Street is being reconstructed.

Directly managed from Apple's headquarters in North America, the Apple Store will display all of the company's marketable products. In addition, the Sanlitun Apple Store will introduce the Apple "Genius Bar" to China. In the Genius Bar, technicians from Apple will answer customers' questions free of charge — regardless of warranty status.

The shop will also offer other services, including "One to One" personal training and "Personal Shopping".

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