Business Intelligence on Retailing, Franchising, and Consumerism in China

ROSM To Build First Outlet In China

ROSM, the French retail giant, plans to invest CNY13.8 billion to build its first outlet project in Greater China in Sanshui District, Foshan.

The project will cover a construction area of about 1.79 million square meters. Construction will start in the second half of 2008. Its first stage construction will be completed in 2010 and it will be completed fully in 2012. By then, about 500 world famous brands, including apparel, leather products, and perfume, will be sold in this outlet and nearly every brand will have an independent department store.

The Paris-headquartered ROSM has build thousands of outlets in 150 cities around the world and the brands sold in its outlets include famous ones such as Polo, Dior, and Gucci. The prices for these products are only 10% to 30% of the prices in a common department store. The Foshan project is ROSM's first project in China.

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