Business Intelligence on Retailing, Franchising, and Consumerism in China

Chickeeduck Enters The Mainland China Market

Chickeeduck, a children's wear brand from Hong Kong, has entered the China market in Beijing, Shanghai, and Guangzhou.

Founded in 1990, Chickeeduck's stated objective is to give customers superb value by producing top-notch quality children's wear at accessible prices. The company says it attaches great importance to the comfort and safety of their products; and that through top product quality, innovative marketing, and professional operation expertise, it has established itself as a market leader in Hong Kong.

So far, Chickeeduck has opened specialty stores in almost all of the major shopping centers in Hong Kong. At the same time, the company actively expands its overseas market and has more than 20 overseas stores in countries such as Indonesia, Australia, Saudi Arabia, and the United Arab Emirates.

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