Business Intelligence on Retailing, Franchising, and Consumerism in China

Sa Sa International Opens Third Store In Beijing

Sa Sa International, the cosmetics retailing group opened its third specialty store in Beijing at New Yansha outlets at the end of June, 2008.

Announcing the opening Guo Shaoming, president and CEO of Sa Sa International, said that the company's existing stores at Sunlight Store Oriental Plaza Branch and Xidan Department Store had achieved better than expected results, which enhanced the company's confidence in its development in the Beijing's market.

The New Yansha outlets store of Sa Sa International will cover an area of about 200 square meters, making it the company's biggest store in Beijing.

On April 19, 2008, Sa Sa International opened its first Beijing store in Sunlight Store Oriental Plaza Branch and the second store was opened in Xidan Department Store at the beginning of June. The company plans to open five stores in Beijing before the end of August 2008. According to Liang Weijia, corporate communications director of Sa Sa International, the construction of two other stores is also advancing in accordance with the company's schedule.

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