Business Intelligence on Retailing, Franchising, and Consumerism in China

Guizhou TV Station Tapping Into Television Retail Sector

Guizhou TV Station announced at a press conference that it opened a shopping channel called Jiayou Shopping Channel on July 25, 2008, marking Guizhou TV Station's entry into China's television retail sector.

As consumption levels go up and consumption patterns change in China, TV shopping has become a market with great potential. On November 27, 2007, the State Administration of Radio Film and Television formally approved Guizhou TV Station's application open the Jiayou Shopping Channel and issued a digital shopping channel certificate to the station.

As one of the four professional shopping channels in China, Jiayou Shopping Channel covers 154 cities, including all the cities in Guizhou Province, all the cities in Inner Mongolia, Tianjin, Zhengzhou, and Nanyang. More than 50 million people in these cities will be able to watch the channel.

Located in Beijing, the first-stage project of the operational center of Jiayou Shopping Channel covers an area of 3,000 square meters with 560 square meters of professional studios, and advanced program making and broadcasting equipment. The operational center has imported operation and management IT systems from South Korea, has a modern customer service center, and a storage system that services the whole country.

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