Business Intelligence on Retailing, Franchising, and Consumerism in China

Toys"R"Us Opens Store In Wuxi

Toys"R"Us, one of the largest American toy retailers, has opened a store at Huijin Plaza, Wuxi in Jiangsu Province.

Ni Bin, mayor assistant of Wuxi, attended the opening ceremony of the store to celebrate the appearing of Wuxi's first large-scale toy supermarket.

Unlike traditional toy retailers, Toys"R"Us marks the detailed design concepts and instructions of its products along with some security advice on all its shelves. As well as stuffed animals, building sets, and remote control toys, there is a special puzzle toys area in the store. Over half these toys sold in Toys"R"Us are self-developed products of the company.

Toys"R"Us' Inc. is one of the world's largest dedicated toy and baby products retailers with more than 1,500 toy and baby specialty stores worldwide. The company currently sells merchandise through nearly 600 Toys"R"Us stores and more than 250 Babies"R"Us stores in the United States, and in more than 680 owned, licensed and franchised stores in 33 countries.

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