Business Intelligence on Retailing, Franchising, and Consumerism in China

Li Ning Gains Exclusive Rights To Lotto Brand In China

Li Ning has announced that the company has signed an agreement with the Italian sports brand Lotto Sport and gained a 20-year exclusive concession in China for no less than HKD1 billion.

As a famous sports brand in Italy, Lotto has top designers and management resources in the soccer and tennis sectors. The cooperation with Lotto marks an important step for Li Ning's multi-brand management strategy.

According to the concession agreement, Li Ning has the exclusive rights in development, manufacturing, marketing, promotion, distribution and sale, along with the right to use the trademark of Lotto in China. The the agreement is valid from July 31, 2008 to December 31, 2028. From January 1, 2009, Li Ning will pay license fee to Lotto at a certain percentage of the actual sales of the licensed products. There is a minimum annual license fee and the total license fee over the 20 years will be at least CNY934 million.

Apart from the concession, Li Ning will also acquire the assets, stock and real estate of Lotto Sport's two branches in China, Lotto (Nanjing) and Lotto (Shanghai). Lotto (Nanjing) mainly focuses on product design, development, purchase, distribution and marketing in China, while Lotto (Shanghai) is responsible for the retail sector in China.

1 Comment on "Li Ning Gains Exclusive Rights To Lotto Brand In China"

  1. Dear sir/ madam
    I am Saeid Kiaei from IRAN , I would like to have a branch from Lotto company. but i dont know what i must to do! if you can please help me . thanks alot

Leave a comment

Your email address will not be published.


  Other China News

AutoNavi, Delphi Reach Deal

Hisense's Net Profit Down 47.39% In First Three Quarters Of 2017

Airbnb China Head Resigns

DMG To Buy China Rights Of Forbes Brand


Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco