Business Intelligence on Retailing, Franchising, and Consumerism in China

Olympic Broadcasts Available In 600 Suning Stores

To ensure consumers can watch the Olympic Games while shopping, Suning has set up Olympic broadcasting areas in its 600 stores across China.

These areas are freely open to local citizens and alternative programs for daytime and evenings will meet the various timetables of different people. In the daytime, the TV sets in the sales areas of Suning's 600 stores will be the home fields for the Olympic Games. Adequate seating and drinking water will be offered to citizens along with game handbooks. In the evenings, the TV walls, outdoor spaces, projectors, and large high-definition flat panels of some Suning stores broadcast the events.

To meet the special requirements of customers before and during the Olympics, Suning has launched a "2008 Appliance Volunteer Service Program" and Suning's workers around the country, including customer service staff, after-sales service staff, and logistical service staff, have been prepared for the great event.

Suning's "spare TV sets emergency plan" in Nanjing and the Olympic cities, including Beijing, Shanghai, Tianjin, Shenyang, Qingdao, and Qinhuangdao, was launched at the same time.

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