Business Intelligence on Retailing, Franchising, and Consumerism in China

McDonald's Spend USD80 Million On Restaurants For Beijing Olympics

According to local media, the four McDonald's restaurants that opened in Olympic stadiums will be shut down in late August as the close of the 2008 Beijing Olympic Games on is on August 24 and the lifespan of these restaurants is only three weeks.

Although open for such a short period, McDonald's started the construction of the restaurants several months before the opening of the Olympic Games. To become a top sponsor of the 2008 Beijing Olympic Games, McDonald's invested USD80 million in the construction of the four restaurants. The restaurant in the northern area of the Olympic Park has 1,105 seats, making it one of the biggest independent McDonald's restaurants worldwide. The fast food giant selected about 1,400 outstanding employees from its restaurants in 36 countries across the world to ensure the service quality of these four restaurants.

On the closing of the 2008 Olympic Games, the four McDonald's restaurants will be demolished, but the construction materials will be kept for the 2010 Vancouver Olympic Winter Games or even for the 2012 London Olympic Games.

1 Comment on "McDonald's Spend USD80 Million On Restaurants For Beijing Olympics"

  1. Did they make back the 80 million USD or was this just a marketing endevour?

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