Business Intelligence on Retailing, Franchising, and Consumerism in China

Ever-Glory Opens Two La Go Go Stores In Shanghai

Ever-Glory International Group, Inc. is opening two additional La Go Go retail stores in downtown Shanghai this August.

The stores are located in City Center Shopping Mall and Longzhimeng Shopping Mall in Shanghai and occupy 115 square meters and 71 square meters, respectively. Both shopping centers are in large, densely populated commercial districts. With these two additions, the company now operates four retail stores in Shanghai and 44 La Go Go stores in 21 other major Chinese cities. Currently, select stores offer more than 200 styles in the brand's summer and fall collections.

Edward Yihua Kang, chairman and CEO of Ever-Glory said that Shanghai is an especially important market for La Go Go's development, as they launched the brand to target the urban youth ladies' wear market segment. He added that several additional Shanghai stores will open soon as part of their plan to open between 80 and 100 La Go Go stores in China this year.

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