Business Intelligence on Retailing, Franchising, and Consumerism in China


Ikea Opens In Nanjing

Ikea's Nanjing store, located at the east of Kazimen Square, was formally opened on August 28.

With a total investment of USD54 million, the new Ikea store covers 60,000 square meters and its business area is about 30,000 square meters. In the store, consumers will see 65 sample rooms of four different styles and three "complete homes", covering 25 square meters, 35 square meters, and 55 square meters, respectively, offer complete solutions for interior decoration. In addition, there are more than 6,000 kinds of products sold in the store.

Apart from these products, the new Ikea store also includes a 2,512 square meter restaurant, which offers Swedish food, and a children's room, which can accommodate 50 children.

The store will not provide a free delivery service. If customers want to have the goods delivered, they need to pay about CNY40 together with fixing fees of 2.5% of the prices of the products.

The Nanjing Ikea store is Ikea's sixth store in China, following stores in Shanghai, Beijing, Guangzhou, Chengdu, and Shenzhen. Because of the operating model of Ikea, which is to purchase the real estate and construct stores itself, its development speed is relatively slow. According to the company's development plan in China, it will enter Dalian and Shenyang in the near future and open a second store in Shanghai.





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