Business Intelligence on Retailing, Franchising, and Consumerism in China

Berghaus Plans To Open 200 Stores In China

Berghaus, a British outdoor clothing and equipment brand, has announced plans to open 200 stores across China.

Berghaus has signed a six-year contract with Symphony Resources, a subsidiary of the Hong Kong listed Symphony Holdings to jointly expand the businesses of Berghaus in China.

Allan Chan, general manager of Symphony Resources, stated that the emerging outdoor activities market in China has a great potential and this is a perfect time for Berghaus to enter the market.

Taking its expansion in Asia as a key strategy in becoming one of the world's top five outdoor brands, Berghaus plans to open 400 stores in Asia in the next five years, of which 200 will be located in China. At present, Berghaus has 24 stores in South Korea and it has extended its brand's reach in Japan by signing a five-year agreement with licensee Arugo Active earlier this year.

Founded in Newcastle upon Tyne, the company was renamed Berghaus because of its standing in the German market.

Be the first to comment on "Berghaus Plans To Open 200 Stores In China"

Leave a comment

Your email address will not be published.


  Other China News

AutoNavi, Delphi Reach Deal

Hisense's Net Profit Down 47.39% In First Three Quarters Of 2017

Airbnb China Head Resigns

DMG To Buy China Rights Of Forbes Brand


Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco