One of China's largest online toy retailers, Letao.com, has announced that the company is establishing partnerships with many international toy manufacturers to introduce thousands of new toy products to its online store.

According to Letao.com, the company has signed with 15 international toy brands including the German Simba Dickie Group; Hasbro in the USA; Japanese Tomy and Sega; French Smoby; and Swedish Vikingtoys. By cooperating with these international toy giants, Letao.com aims to bring more world quality toys to Chinese children and adults.

At present, over 1,200 kinds of toy products made by international manufacturers are sold in Letao.com and the number will continue to increase to over 10,000 by the end of 2008, according to a spokesperson for the company.

Lu Yinan, vice president in charge of marketing of Letao.com, said that although most toys are made in China, the toy market and culture have not been formed in this country. For many reasons, China did not have a good platform for the entry of international high-quality toys before. However, Letao.com will fill this void with its business model of high quality, genuine products, and low prices to make it possible for Chinese customers to enjoy the fun brought of world-class toys.