Business Intelligence on Retailing, Franchising, and Consumerism in China

Debauve & Gallais Open Theme Shop In Chengdu

Debauve & Gallais, the French leading chocolate maker, has opened a theme shop in Kuanxiangzi Alley, Chengdu — their first theme shop in China.

The new Debauve & Gallais theme shop is a two-story building that combines western style with Chinese features. Chocolates are sold on the first floor while the second floor is a bar, which serves as a meeting place for customers.

According to Hong Lu, president of Debauve & Gallais China, the company has been searching for two years for the right city in China to open a theme shop. However, because of Debauve & Gallais' exacting requirements for the location and environment of the theme shop, they were only able to open the shop recently.

After two years investigation of the Chengdu market, Debauve & Gallais decided to open their first Chinese theme shop in Chengdu since the city met their requirements for economic index, consumer index, and brand acceptance.

With a history of over 200 years, Debauve & Gallais currently supply their chocolate products in countries such as France, the USA, Greece, Canada, Korea, and Japan. As the first Debauve & Gallais theme shop in China, the Chengdu Kuanxiangzi Alley shop is also the brand's second outlet in the country — their first Chinese shop was opened in Beijing.

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