Business Intelligence on Retailing, Franchising, and Consumerism in China

White Rabbit Candy Back In Shanghai Market In Mid-October

According to the Guanshengyuan Company White Rabbit brand milk will return to the Shanghai market in mid-October and sales in the national market will also be resumed soon, as the products have passed tests by Shanghai's Quality Supervision Administration.

Weng Mao, general manager of Guanshengyuan, said that the company would put qualified products into the market as soon as possible to welcome the boom season for milk candies. Sweets that were produced with milk from a safe source have already reached the supermarkets of Shanghai and with a new packaging, the products will formally start sales in mid-October. At the same time, the company will launch a new hard candy product and hold a series of marketing activities. After completing its return in Shanghai, White Rabbit candy will resume sales in markets around China.

Weng stated that they are trying to complete the distribution in most of the domestic areas before the end of October and for a few other areas, the distribution will be finished in November. But the recovery of the export market will still need some time.

By October 12, 2008, 81 batches of the new White Rabbit candies had passed the tests of Shanghai's Quality Supervision Administration and were waiting to enter the market.

In mid-September 2008, the White Rabbit candy produced by Guanshengyuan Company was found containing melamine in Singapore. After that, the company suspended the sales and export of the product in Chinese and overseas markets and implemented a general recall of White Rabbit candies produced before September 18, 2008.

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