Business Intelligence on Retailing, Franchising, and Consumerism in China

7-Eleven To Sell Apparel In Taiwan

The Japan-headquartered online retailer Rakuten has jointly announced with President Chain Store Corporation, the operator of 7-Eleven in Taiwan, that the two companies would cooperate to integrate their virtual and physical retail channels.

According to the agreement, 7-Eleven's 4,800 outlets in Taiwan will start to sell 12 styles of fashionable clothes from Rakuten, making the Internet virtual shop a 24-hour entity department store.

Jiang Kaoyu, general manager of Rakuten Taiwan, said this cooperation between the virtual and physical retail channels is not only a creation of Rakuten, but also offers another business service to the online shops of Rakuten. These shops can deploy their sales channel in the 7-Eleven stores across Taiwan to contact more consumers who do not shop online and thus extend their business opportunities.

In the future, Rakuten will launch various customized services in accordance with the demands of Taiwan's consumers to provide them with an easy access to the most fashionable and popular online apparel products.

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