Business Intelligence on Retailing, Franchising, and Consumerism in China

Xinlianxin Opens Department Store In Yueyang

Xinlianxin Group, a Hunan-based retailer, has announced plans to open a high-quality department store in Yueyang, Hunan Province.

With a total investment of CNY60 million and a business area of 25,000 square meters, the Xinlianxin Yueyang department store will combine a medium and high-end department store brand with a large-scale comprehensive supermarket. In addition, the department store will integrate different business models and projects to offer complete functions such as shopping, leisure, dining, entertainment, exhibition, finance, culture, travel, and commerce. It is expected to become the largest business project in Yueyang City.

Founded in 1997 in Xiangtan, Hunan Province, Xinlianxin Industry mainly focuses on the re-employment of laid-off workers. So far, it has opened more than 50 chain supermarkets and department stores in provinces such as Hunan and Jiangxi with a total business area of about 200,000 square meters and revenue of over CNY2 billion. Of these retail outlets, 11 chain supermarkets are opened in Yueyang, providing employment for about 4,000.

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