Business Intelligence on Retailing, Franchising, and Consumerism in China

Burger King Looks To Gain Market Share In Taiwan

BK Asiapac, a wholly owned subsidiary of U.S. based Burger King Corporation, and DaChan Great Wall Group have agreed that BKAP will take an equity position in Home Chain Foods — a DCG subsidiary.

HCF has been a Burger King franchisee since 1989 and currently operates 33 Burger King restaurants in Taiwan. The capital infusion by BKAP will be primarily used to accelerate the growth of the brand in the Taiwan market.

Peter Tan, president BKAP, stated that BKAP believe that the brand has great growth potential in the Taiwan market; and they were delighted to extend their partnership with DCG to help increase their market penetration in Taiwan.

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