The international apparel retail brand C&A has formally opened its store at the Viva Beijing R&F Plaza.

This is its second store in Beijing — it opened the first in Sun Dong An on January 25, 2008.

The new store is also C&A's tenth specialty store in the Chinese mainland, and not only accelerates its expansion in Beijing, but also represents for the brand's long-term commitment in the Chinese market.

Li Chengjie, senior vice president of C&A, said that the opening of the Viva Beijing R&F Plaza store is very important for C&A's development in Beijing. The reason for choosing Viva Beijing R&F Plaza to open the new store is because it is one of the highest potential department stores the Chaoyang District and the new C&A will bring a unique fashion concept to the consumers in this district.

With a business area of 1,400 square meters, the two-floor C&A specialty store are divided into different areas with different styles, which are designed for the fashionable young professionals and students. The five brands of C&A — Clockhouse, Yessica, Angelo Litrico, Palomino, and Baby Club — cover various areas of fashion.

Li revealed that C&A plans to open more retail stores in other provincial capitals in China before the summer of 2009.

At present, C&A has ten specialty stores in China, including six in Shanghai, two in Beijing, one in Changshu, and one in Wuxi.