The global ice cream brand DQ has entered the market in Shannxi Province with the recent opening of two stores in Xi'an.
DQ is owned by International Dairy Queen, a multinational corporation with nearly 6,000 stores in 21 countries, including the United States, Canada, and China. As one of the world's food and beverage chain giants and one of the world's largest ice cream providers, the company sells DQ ice cream and other snack foods to consumers all over the world.
Ying Wuwei, general manager of Shanghai Shida Food and Beverage Management, said that the two franchise stores in Xi'an are DQ's first outlets in China's northwestern markets and the company expects to have 10 stores in the Xi'an before the end of 2009.
Shanghai Shida Food and Beverage Management Company is DQ's general franchisee in Chinese provinces and cities that include Hubei Province, Hunan Province, Shaanxi Province, Shanxi Province, Sichuan Province, and Chongqing Municipality. So far, the company has opened more than 70 DQ stores in these areas.
Ying said that they are very optimistic about the Xi'an market. With a unique historical background and natural beauties, Xi'an is a world famous tourist destination. At the same time, its fashion and leisure atmosphere is suitable for the development of a leisure food and beverage industry.