Business Intelligence on Retailing, Franchising, and Consumerism in China

Buynow Opens Its First IT Flagship Store In Beijing

The Chinese IT products retailer Buynow has opened a flagship store at Yuexiu Shopping Square in Beijing.

This is also its first flagship chain store in the Chinese capital, providing consumer electronics to local people.

The Buynow Beijing flagship store covers four floors, including one under ground and three above ground. With a business area of nearly 22,000 square meters and more than 200 parking spaces, the store will introduce other business models to establish itself as a comprehensive IT store that combines shopping, leisure, and entertainment.

According to Wu Wenquan, general manager of the Buynow Beijing flagship store, there is an existing Buynow store in Beijing. However, this Buynow Blue Island store, which was opened by a partner of Buynow, does not belong to the company's chain of stores.

Founded in 1998 as an investment of Clevo, a manufacturer of OEM/ODM notebooks, Buynow has already become one of the most prominent IT malls in China. With four independent operating centers across the Chinese mainland, Buynow has currently opened IT malls in such cities as Shanghai, Nanjing, Chengdu, Shenyang, Zhengzhou, Tianjin, Hefei, Hangzhou, Guangzhou, Changchun, and Beijing. In the future, the company plans to expand its business to 35 major Chinese cities.

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