Business Intelligence on Retailing, Franchising, and Consumerism in China

Deloitte Launches Performance Data On China Auto Dealers

Deloitte’s Motor Industry Services group in Hong Kong has launched what is said to be the industry’s first China luxury and non-luxury operational performance benchmarks.

Vincent Liew, CEO of the Asian operation of DMIS, said that although China’s car imports increased by 53% in the first half of 2008, actual passenger car sales growth slowed to 6% in August and about 2% in September. This is the weakest level in two years, according to a survey conducted by China Economic Review Publishing.

Liew said that the 2008 growth forecast for the mainland auto market is 10%, down from the 2007 growth rate of 15%. Factors such as the recent increase in sales tax on large vehicles, the economic slow-down and increased brand competition mean dealers need to manage their dealerships effectively for long-term success.

Liew added that Deloitte’s Motor Industry Services group is advising various dealerships on how to increase their operational performance by effectively managing the factors within their control.

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