Business Intelligence on Retailing, Franchising, and Consumerism in China

Snow Breweries Invests CNY650 Million To Open Production Base In Shanghai

China's leading beer brewer China Resources Snow Breweries has announced plans to invest CNY650 million to set up a production base in Shanghai.

The foundation-laying ceremony for the base in Shanghai Baoshan Industrial Zone was completed on December 18, 2008, marking the brand's overall entrance into the Shanghai market.

Covering a total area of 190,000 square meters, the manufacturing base will have an annual production capacity of 400 million liters on its completion, which makes it probably the largest brewery in Shanghai.

Jointly owned by the Hong Kong-listed China Resources Enterprise and the world's leading beer brewer SABMiller, China Resources Snow Breweries has more than 60 breweries across China. In 2007, the company sold over 690 million liters of beer in China, accounting for 17% of the total beer consumption of the countries.

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