Business Intelligence on Retailing, Franchising, and Consumerism in China

Nokia To Open 10 Specialty Stores In Beijing In 2009

Chinese mobile phone chain store D. Phone has announced that the company is cooperating with Nokia and opening a Nokia specialty store in Beijing.

The Nokia specialty store jointly managed by D. Phone and Nokia has the appearance and brand logo of a Nokia store. The store is located in the Zhongguancun commercial area, an are with the highest concentrations mobile phone chain stores in Beijing and has a total area of more than 130 square meters.

A spokesperson for Nokia told local media that the phone maker plans to have 10 speciality stores in Beijing to 10 in 2009.

According to Nokia, its mobile phone stores are divided into specialty stores and flagship stores. Nokia's flagship stores have direct-managed model and are operated by the company itself while its specialty stores are developed in cooperation with local partners. So far, Nokia has only opened two flagship stores in China: the Hong Kong flagship store opened in 2006 and the Shanghai flagship store opened in 2007.

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