Business Intelligence on Retailing, Franchising, and Consumerism in China

Little Sheep To Open Five New Restaurants In Beijing In 2009

Following the opening of two new restaurants in Beijing's Wangjing and Fengtai districts, Zhang Zhanhai, a senior vice president of Little Sheep, said the company plans to open five new restaurants in Beijing in 2009.

Commenting on China's catering environment in 2009, Zhang said Little Sheep would focus more on internal control, process optimization, and product innovation to improve its tolerance for risk.

Zhang said Little Sheep had currently established a complete restaurant-opening system based on large-scale market surveys and statistical analysis to decide on suitable sites and their market orientation. In addition, its comprehensive management distribution and human resources systems would support the preparation of new restaurants to ensure the quality and the rapid opening of new Little Sheep restaurants.

According to published information, Little Sheep maintained a growth rate of 37% in 2008.

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