Department Stores
China's Largest Outdoor-themed Department Store Opens In Beijing
January 15, 2009 | By ChinaRetailNews.com Editor |
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China's largest outdoor-themed department store, Neu Outdoor, has opened in Beijing.
Located on the East Second Ring in Chongwen, Neu Outdoor covers a business area of 5,300 square meters and the products sold in this department store cover various outdoor activities, including mountain climbing, rock climbing, camping, hiking, cycling, and skiing.
More than 50 Chinese and international brands, including The North Face, Columbia, VauDe, Millet, Toread, Solomon, Suunto, Kailas, Shehe, Fenix, and Trek have opened stores in the department store, selling clothes, footwear, bags, sports equipment, and photographic equipment.
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The outdoor store sector continues to expand in China. These larger internationally owned stores are going to effect the smaller locally owned ones, but overall growing interest in outdoor activities by the newly affluant Chinese young people will mean plenty of business for both types of stores.