Business Intelligence on Retailing, Franchising, and Consumerism in China


China's Largest Outdoor-themed Department Store Opens In Beijing

China's largest outdoor-themed department store, Neu Outdoor, has opened in Beijing.

Located on the East Second Ring in Chongwen, Neu Outdoor covers a business area of 5,300 square meters and the products sold in this department store cover various outdoor activities, including mountain climbing, rock climbing, camping, hiking, cycling, and skiing.

More than 50 Chinese and international brands, including The North Face, Columbia, VauDe, Millet, Toread, Solomon, Suunto, Kailas, Shehe, Fenix, and Trek have opened stores in the department store, selling clothes, footwear, bags, sports equipment, and photographic equipment.






3 Comments on "China's Largest Outdoor-themed Department Store Opens In Beijing"

  1. Cameron JDX Sourcing Ltd | March 15, 2009 at 11:38 am |

    The outdoor store sector continues to expand in China. These larger internationally owned stores are going to effect the smaller locally owned ones, but overall growing interest in outdoor activities by the newly affluant Chinese young people will mean plenty of business for both types of stores.

  2. Who can tell me the address??

  3. Esperanza Clavell | April 11, 2013 at 5:36 am |

    Could you send me the address, please?

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