Business Intelligence on Retailing, Franchising, and Consumerism in China


Suning To Open At Least 10 New Stores In Hunan In 2009

Jiang Yong, vice president for Suning Appliance, said at a meeting held in Changsha, Hunan that the company would maintain a rapid and stable growth in 2009 by opening at least 200 new stores across China, of which at least 10 out of the 200 stores would be located in Hunan.

By then the total number of Suning's electronics retail stores in China will be over 1,000.

As the capital of Hunan, Changsha, has been the development focus of Suning. In addition Suning will enter several new cities, such as Loudi, Yiyang, and Liuyang, increasing its number of stores in Hunan to over 30.

At present, Suning has one greater area distribution center, two regional distribution centers, and five city distribution points in the province. Its distribution network covers the entire province. In addition to its current distribution capacity, Suning will build two city distribution points in the cities it enters for the first time as well as promoting its self-constructed distribution base in Changsha.

To build up its backup service Suning further accelerated the construction of its after-sale service network by adding more than 140 service points to a total number of 260 service points.

For customer service, in addition to the support of the headquarters call center, Suning will enhance the network structure of its greater area customer service center in Central China, regional customer service departments, and city customer service commissioners to improve its service quality.






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