Business Intelligence on Retailing, Franchising, and Consumerism in China

Sa Sa Opens New Concept Store In Beijing

The Hong Kong cosmetics retailer Sa Sa has opened a new Beijing concept store — the group's first concept store on Chinese mainland.

The new Sa Sa store is located in the Beijing Yintai Centre in the central business district of Beijing. Neighboring the Guo Mao metro station, the new 200-square-meter store is the group's second cosmetics boutique concept store in Asia since the opening of its first in the Venetian Macao Resort Hotel in April 2008.

Unlike its specialty stores, Sa Sa's boutique concept store will provide a new shopping model to consumers, which is to strictly control the number of brands sold in the store. The new store will focus on introducing international beauty brands which have not been available in mainland China and avoid competitions with common brands.

Kwok Siu Ming, chairman and executive president of Sa Sa International Holdings Ltd., said that Beijing was an international metropolis with multiple and internationalized consumption habits. Its high degree of openness and acceptance of new products are suitable for the profile of Sa Sa's boutique concept store.

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