Business Intelligence on Retailing, Franchising, and Consumerism in China

Taiwan's 3C Retailer Tsann Kuen Plans Return To Mainland This Year

Taiwanese computing, communications and consumer retailer Tsann Kuen has announced plans to return to the Chinese mainland market in 2009.

In 2005, Tsann Kuen withdrew from the mainland appliances market because of continuous losses. At that time, Tsann Kuen had only operated in the mainland market for two years and the company then sold its 32 stores to the mainland appliances retailer Yongle.

Having left the mainland market for three years, the company says it will return to the mainland market with tourism as its focus. Its tourism subsidiary Star Travel will open 17 new outlets in such cities as Xiamen, Shanghai, and Dalian and travel related-3C products, including digital cameras, video recorders, and video processing software, will be available in these stores.

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