Business Intelligence on Retailing, Franchising, and Consumerism in China

7-Eleven To Enter Shanghai In April 2009

According to the Taiwan-based President Chain Store Corporation, it will open three to four 7-Eleven convenience stores concurrently in Shanghai at the end of March or the beginning of April 2009.

It is the first time for the world's largest convenience store brand 7-Eleven to enter the Shanghai market. It will focus on high-end consumers and select sites in business areas, with the aim of opening 100 outlets within three years.

As a subsidiary of the Taiwan Uni-president, President Chain Store Corporation owns the operating rights of many food and beverage brands, including Starbucks and Mister Donut, in Taiwan and the Chinese mainland while managing nearly 4,800 7-Eleven convenience stores in Taiwan.

In May 2008, President Chain Store Corporation gained the franchise rights from 7-Eleven China to manage the brand in Shanghai. The company has set up a company in the city to prepare for the opening of its 7-Eleven stores in April 2009.

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