Business Intelligence on Retailing, Franchising, and Consumerism in China

Carrefour To Open New Store In Linyi Shandong

The French retailer Carrefour has signed an agreement with Linyi Jiulong Real Estate to open a new Carrefour store, marking the international retail giant's entry into Linyi in Shandong.

The new Carrefour store will be located in Jiulong OSCA, a comprehensive commercial project constructed by Jiulong Real Estate. With a total investment of CNY1.8 billion and a total construction area of 420,000 square meters, Jiulong OSCA will integrate various functions including dining, leisure, and entertainment.

Zhang Shaojun, mayor of Linyi, said that as a national trading city, Linyi will provide space and opportunities for the development of Carrefour. Meanwhile, the newly opened Carrefour store will further improve the business level of Linyi and bring benefits to local people.

Gu Yafei, vice president for Carrefour China and general manager for the northern area of China, said that the newly opened Carrefour store will be the company's fourth outlet in Shandong, an the company's successful cooperation with Jiulong Real Estate will lay a good foundation for Carrefour's future development in Linyi.

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