Business Intelligence on Retailing, Franchising, and Consumerism in China

Gucci Opens New Specialty Store In Shenzhen

International luxury brand Gucci has announced the opening of its new specialty store in Shenzhen.

Located in the center of Shenzhen, the new three-floor Gucci store covers an area of over 20,000 square feet. The interior and exterior design features an advanced computer-operated lighting system in the outer wall, which can provide different lighting effects in accordance with different situations. In addition, on an LED screen near the south door of the specialty store, consumers can watch Gucci's latest fashion shows.

In this store, consumers can find luxury items such as bags, apparel, leather shoes, accessories, watches, and sunglasses.

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