Business Intelligence on Retailing, Franchising, and Consumerism in China

Dazhong To Build Electronics Shopping Mall In Beijing

Chinese electronics retailer Dazhong has announced plans to renovate its CCTV Tower flagship store into an electronics shopping mall, which is expected to be opened in the second half of April 2009.

Zhao Ruijie, general manager for Dazhong, told local media that the new store will be a modern electronics mart that can meet various demands. After the renovation and upgrade, the capacity and the sales of the shopping mall will be increased by 1.5 to 2 times, its ability to attract customers will be increased by over 25%, and its annual sales are expected to reach CNY2 billion.

Zhao said Dazhong will adopt the international standards to display the goods in the electronics shopping mall and it will arrange the products and brands in accordance to the shopping habits of consumers. In addition, it will set up themed consumer areas to enable customers to find what they need conveniently.

The products sold in the shopping mall will be more varied after the renovation. The share of computers, communications equipment, and consumer electronic products will be increased from the current 30% to 45% and other services like catering, health, and entertainment will also be introduced into the new store.

As one of the leading electronics chains in China, Dazhong has a significant market share in Beijing's electronics market. The CCTV Tower flagship store has one of the group's largest sales volume, the strongest profitability, and the largest range of brands.

Be the first to comment on "Dazhong To Build Electronics Shopping Mall In Beijing"

Leave a comment

Your email address will not be published.


  Other China News

AutoNavi, Delphi Reach Deal

Hisense's Net Profit Down 47.39% In First Three Quarters Of 2017

Airbnb China Head Resigns

DMG To Buy China Rights Of Forbes Brand


Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco