Business Intelligence on Retailing, Franchising, and Consumerism in China

Mannings Accelerates Expansion In Mainland China

Mannings, one of the largest health and beauty product chain store brands in Hong Kong, has announced its latest expansion plan and the company says it will increase the number of its outlets in mainland China to over 150 before the end of 2009.

In 2004, Mannings became the first Hong Kong-based independent retail company that entered the mainland market and it opened its first flagship store in Guangzhou in October that year. Over several years of research, Mannings has found its own operating method and has officially launched its overall expansion plan in mainland China. To date, Mannings' health and beauty product chain stores have been opened in 16 Chinese provinces cities, including Guangdong, Beijing, Chongqing, Jiangsu, Sichuan, and Zhejiang, with a total of over 80 stores.

Xie Chang'an, CEO of Mannings China, told local media that Mannings China will focus on the realization of its set targets and cooperate with the Chinese government's measures on enlarging domestic demand and developing modernized services to enhance its development in mainland China.

In addition, to coordinating with its expansion in the mainland market, Mannings has divided its current operating areas into several regions. In April this year, the company published recruitment information in Beijing, Shanghai, Jiangsu, Zhejiang, and Sichuan to hire store managers and regional procurement staff to prepare human resources for its expansion.

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