Business Intelligence on Retailing, Franchising, and Consumerism in China

Subway Opens Its First Restaurant In Chongqing

Fast food franchising giant Subway has opened its first restaurant in Hongyadong, Yuzhong District, Chongqing.

A person in charge of the project told local media that their consortium had initially contacted Subway in November 2008. After four months' negotiation, the Subway's headquarters in the United States finally decided in February 2009 to open the restaurant in Hongyadong.

Li Chuang, general manager for Subway's Chongqing branch, said that the reason for opening the restaurant at Hongyadong is because its neighbor, Starbucks, has shown good performance in this area, which improves Subway's confidence. According to a third party survey, Starbucks' Hongyadong store is the company's best-performed store in the southwestern area of China.

A representative from Subway Chongqing revealed that Subway currently has two restaurants in the southwestern area of China and these are located in Chengdu and Chongqing. The company is preparing to open two more restaurants in Chongqing before the end of this year.

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