Business Intelligence on Retailing, Franchising, and Consumerism in China

Dalian's First Japanese-style Department Store Opens

Hong Kong-listed Lifestyle International Holdings has announced the formal opening of its Dalian Jiuguang Department Store, which is the group's first Japanese-styled department store in Dalian and its third department store in mainland China.

Dai Yulin, deputy mayor of Dalian, and Liu Luanhong, managing director of Lifestyle International, attended the opening ceremony.

Located in the Qingniwa business area, Dalian Jiuguang Department Store has an easy access to the railway station and the city's light rail system. With a total construction area of 35,000 square meters, the new department store mainly focuses on medium and high-end products: including over 130 selected brands. In addition, the new department store will provide customers with Japanese-style services.

Apart from offering fashionable products to local customers, Dalian Jiuguang Department Store will integrate leisure and entertainment services and a series of dining facilities.

According to Liu, Dalian Jiuguang Department Store will make continuous efforts to meet the actual demands of consumers in Dalian and aims to gain localized management experience through various promotions.

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