Business Intelligence on Retailing, Franchising, and Consumerism in China

Top Luxury Brand Opens Flagship Store In Shanghai

High-end luxury brand 1436 has opened a flagship store in Shanghai to explore the market in Shanghai and the eastern area of China.

The new flagship store, which is the brand's 15th specialty store in China, is 1436's first flagship store in China's eastern area, following the opening of its Beijing Seasons Place flagship store and Shenzhen Yitian Holiday Plaza flagship store.

Wang Zhen, general manager of 1436, told local media that the Shanghai market is of vital importance to fashion brands and people in Shanghai pay close attention to quality and details, which form their unique aesthetic views. He added that 1436 is confident in its ability to satisfy the demands of customers in all aspects and that the goal of the company is to establish the Shanghai flagship store as its most representative individual store.

The name of 1436 originated from the specification of the world's top cashmere. Invested in and established by the Inner Mongolia-based Erdos Group in 2007, 1436 aims to create a Chinese high end luxury brand.

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