Business Intelligence on Retailing, Franchising, and Consumerism in China

Wal-Mart To Open New Outlet In Fujian

Wal-Mart has opened a new outlet, its 148th store in China, on the second and third floors of Changshan Lake Shopping Plaza in Changle city, Fujian.

With a business area of over 8,000 square meters, the new Wal-Mart store aims to meet the consumption demands of over 100,000 local people in the city and explore the great potential of this marketplace.

A representative from Wal-Mart told local media that the reason for Wal-Mart's entry into Changle is because of the rapid economic development of the city. With the continuous improvement of people's living standard, their consumption demands will become stronger.

With regards to its local competitors, the representative said that Wal-Mart can learn a lot from local supermarkets. Though competition is unavoidable, it can stimulate the company to make more efforts to cut costs and improve services, which will lead to a win-win situation for both local residents and vendors.

In addition, according to a representative from Changle's Economic and Trade Bureau, the entry of Wal-Mart will provide more than 500 jobs to the area.

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