Business Intelligence on Retailing, Franchising, and Consumerism in China

China's Bright Dairy Invests CNY50 Million In Pastures New

Chinese dairy products company Bright Dairy has announced plans to invest CNY50 million to improve its pasture-land and to further improve its milk quality.

At present, Bright Dairy is implementing a standard management method with 350 specific management items on its own pastures and the method will be gradually promoted to its cooperative pastures and leased regional pasture-land.

Currently, Bright Dairy's milk source structure consists of large-scale pastures and leased regional pasture-land. The company owns 21 large-scale pastures and sources from around 500 cooperative large-scale pastures.

Since the onset of the melamine scandal in September 2008, Bright Dairy has ceased sourcing milk from individual providers, which formerly accounted for 5% of the company's total milk sources.

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