Business Intelligence on Retailing, Franchising, and Consumerism in China

Baskin-Robbins Opens Two New Stores In Shanghai

Ice cream chain Baskin-Robbins recently opened two new stores in Shanghai.

These have are the fourth and fifth stores to be opened in Shanghai since Baskin-Robbins established a partnership with Shaanxi Stellerich Food and Restaurant in 2008. According to Shaanxi Stellerich's plans, the number of Baskin-Robbins stores in Shanghai will be increased to 15 before the end of this year.

In the future, the company plans to open more stores in Beijing, Shanghai, Jiangsu, Zhejiang and Shaanxi, with the aim of making the total number of Baskin-Robbins stores across China reach 1,000 by 2018.

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