Business Intelligence on Retailing, Franchising, and Consumerism in China


Suning And Baidu.com Sign Strategic Cooperative Agreement

According to the Chinese search engine company Baidu.com, it has signed a strategic cooperative agreement with the electronics retailer Suning to jointly explore China's home appliances B2C market.

Under the agreement, Baidu.com will provide comprehensive search-oriented solutions to Suning in to support the latter's existing B2C businesses. In addition, as a result of Baidu.com's advantages in search promotion, Suning's B2C businesses are expected to be further expanded.

Commenting on the cooperation with Suning, Ren Xuyang, vice president of Baidu.com, told local media that search promotion plays an irreplaceable role in raising the brand value and sales of a company. With the cooperation, Baidu.com will assist Suning with its B2C business expansion. In the future, Baidu.com plans to cooperate with other brands in providing an environment for e-commerce marketing in China.






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