Business Intelligence on Retailing, Franchising, and Consumerism in China

Aeon Opens First Community Store In Shenzhen

Aeon has commenced trial operation of a new Jusco store in Xinzhou village, Shenzhen.

This store is reported to be the seventh Jusco outlet opened by Aeon Shenzhen and is also the company's first community store in Shenzhen.

With an area of about 18,000 square meters, the new Jusco Xinzhou store will provide foods imported from South Korea and Japan, products developed by the retailer itself, and a special counter that features foods from Hunan and Hubei to meet the demands of local residents who originally from the two provinces.

In addition, Aeon Shenzhen plans to further expand its network in Shenzhen by opening four to five new stores in the city in 2010.

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