Business Intelligence on Retailing, Franchising, and Consumerism in China

H&M To Open Three New Stores In Beijing This Autumn

Following its entry into the Beijing market in spring 2009, the international apparel retailer H&M has announced that it will open three new stores in this marketplace in autumn 2009.

With a store area of 2,300 square meters, H&M's new store in Glory Mall is expected to open on August 13, 2009. The new store will provide apparel products and accessories for women, men, young people, and children. On the following day, a new store in Raffles City Beijing will be opened, with a business area of 1,300 square meters. The third new store will be opened in ECMall in Haidian district in late autumn, with a business area of 1,300 square meters.

The three new stores are expected to raise H&M's profile in Beijing. So far, the retailer has opened 18 outlets in China, including six in Shanghai, five in Hong Kong, two in Beijing, one in Shenzhen, and four in Jiangsu.

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