Business Intelligence on Retailing, Franchising, and Consumerism in China

Easyhome To Open New Store In Baotou

Beijing-based construction and decoration material retailer Easyhome has signed an agreement with the Kundulun district of Baotou, Inner Mongolia to open a new store in this area.

With a total construction area of 60,000 square meters, the Easyhome Baotou store has an operating model which integrates market, supermarket, and brand specialty stores, providing a one-stop shopping services to consumers.

The new store, which is expected to be opened around New Year's Day 2010, is Easyhome's third outlet in Inner Mongolia and its 22nd in China. Prior to this, the company opened a store in Hohhot in 2007 and its Erdos store signed in April this year will open before October.

In the future, Easyhome plans to open more stores in Baotou and will expand into other cities in Inner Mongolia, including Chifeng, Wuhai, and Hailar.

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