Business Intelligence on Retailing, Franchising, and Consumerism in China

Carrefour And China Unicom Cooperate On Value-added Services

French retail giant Carrefour and China Unicom Guangdong branch have formed a strategic alliance and signed a cooperative agreement.

Under the agreement, Carrefour will introduce China Unicom's WO brand 3G experience stores into its 16 outlets in five cities in the Pearl River Delta area. These stores will provide services such as 3G personal services, invoice printing, and new mobile phone number opening for users of China Unicom Guangdong.

According to Luo Yasen, the procurement director for Carrefour South China, this is the first time for Carrefour to cooperate with a Chinese telecom operator. If the cooperation is successful, Carrefour will expand the new value-added services to all Carrefour stores across China.

Luo also said that China Unicom's advantages and investments in 3G businesses will help Carrefour increase its share in China's mobile phone retail market.

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