Business Intelligence on Retailing, Franchising, and Consumerism in China

Rt-Mart To Open New Store In Binzhou

Taiwan-based retail chain Rt-Mart has officially entered Binzhou in Shandong by laying the foundation of its first supermarket in the city.

The new Rt-Mart supermarket will be on the second and third floors of Binzhou's Gold International project. Rt-Mart's 124th Chinese outlet, the Binzhou store will become the retailer's flagship store in China's third-tier cities. After the opening of this store, Rt-Mart will launch a free shuttle service and its nationwide membership system in this store. In addition, this new store is expected to create 1,500 new jobs for local people.

With a total investment of CNY330 million, the Gold International project has outlets for food and beverage, shopping, and entertainment.

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