Business Intelligence on Retailing, Franchising, and Consumerism in China

Yonghe King Opens First Restaurant In Tianjin

Chinese fast food chain Youghe King, currently a subsidiary of the Philippine fast food giant Jollibee, has opened its first chain restaurant in Tianjin.

Located in Tianjin's Longmen Building in front of the city's railway station, the new Yonghe King restaurant covers an area of 350 square meters. With nearly one hundred seats, the restaurant serves food around the clock.

Yonghe King opened its first restaurant in Shanghai in 1995 and its 200 directly-managed outlets are currently distributed in cities such as Beijing, Shanghai, Tianjin, Hangzhou, Wuhan, and Shenzhen. The company now has over 5,000 employees and annual revenue of CNY600 million.

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