Business Intelligence on Retailing, Franchising, and Consumerism in China

Decathlon First Tianjin Store To Open Soon

Preparation work is complete on European sports supplies retailer Decathlon's first store in Tianjin and it will go into trial operation soon.

Located in Teda Promenades, Tianjin, the new Decathlon store covers an area of 4,000 square meters and stocks 65 kinds of sports product, including tennis rackets, roller skates, golf equipment, sports apparel, as well as professional equestrian, and diving supplies.

According to He Ming, the manager of the Decathlon store, 80% of the products sold in the store are Decathalon own-brand product. However, to meet the various demands of customers, they will also stock products from some well-know brands — including Adidas and Nike. In addition, the store will have a skating rink and a small golf range, both of which have been set up already.

A leading sports supplies retailer in Europe, Decathlon entered the Chinese market in 1992 and now has set up 10 production plants in Chinese cities such as Shanghai, Nanjing, and Tianjin. The company currently has over 400 stores worldwide, including those in 10 major Chinese cities.

Be the first to comment on "Decathlon First Tianjin Store To Open Soon"

Leave a comment

Your email address will not be published.


  Other China News

Uber Drives Chinese Operating Center To Wuhan

Letv Buys 20% Stake In Sports Group

Alibaba's E-commerce Platform Continues Growth

Microsoft Azure Inks Cloud Computing CAAS Deal With


U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center

Hong Kong Now Requires Ships To Use Cleaner Fuel

Beijing Power Plant Works With American Firm To Reduce Emissions

Marvell To Cut Nearly 800 Employees In China

Infineon To Invest USD300 Million For New Wuxi Plant

Postponed Phone Shipments Don't Dent Asus Operating Revenue

Letv Targets Chongqing For New Industrial Base